Hi, I'm Mohtady,

Brand strategist & product designer based in Alexandria, Egypt. I turn bold ideas into strategic brand identities and product experiences that move people and drive business growth. View my branding projects.

brand strategist

8 years building brands that matter, working with diverse companies from engineering firms to tech startups, understanding business challenges to deliver strategic design solutions that drive real growth.

Creating powerful brand identities is my passion. I ensure each project tells a compelling story that resonates with audiences through strategic thinking and meticulous design execution. Currently pursuing my MBA while running Ryse Studio and co-founding Metas Research Studio. When I'm not crafting brand strategies, you can find me mentoring design teams, exploring interactive technologies, or volunteering with TEDx events to help ideas worth spreading reach their audience.

40+ COMPLETED PROJECTS 8+ YEARS EXPERIENCE 15+ BRANDS SERVED 40+ COMPLETED PROJECTS 8+ YEARS EXPERIENCE 15+ BRANDS SERVED 40+ COMPLETED PROJECTS 8+ YEARS EXPERIENCE 15+ BRANDS SERVED

Founder & Senior Brand Designer, Ryse Studio

{November 2024 - Present / Alexandria, Egypt}

Building bold, smart brands that make an impact. Leading brand strategy projects and crafting identities that drive growth. Successfully delivered 8+ brand identities with an average 25% traffic lift for clients.

Brand Strategy Visual Design Identity Systems Brand Guidelines Creative Direction

Co-Founder, Metas Research Studio

{June 2020 - Present / Alexandria, Egypt}

Driving immersive technology forward through 20+ interactive projects. Shaped clear positioning stories and launched 5+ MVP products under budget with cross-functional teams. Leading strategic design decisions for emerging tech solutions.

Product Design Interactive Design MVP Development Project Strategy Team Leadership

Brand Strategy Consultant, Steel for Engineering Projects

{July 2024 - June 2025 / Alexandria, Egypt}

Boosted website visitors by 300% with targeted SEO and strategic messaging. Delivered actionable brochures and content that increased lead quality by 40%. Transformed their digital presence and market positioning.

SEO Strategy Content Strategy Digital Marketing Business Development Market Research

Adobe Creative Suite

90%

Figma

85%

InDesign

95%

After Effects

80%

HTML/CSS

75%

Google Analytics

85%

IMBA in Business Administration

ESLSCA University - Expected 2026

IIBachelor of Engineering - Architecture

Pharos University - 2022

IIITEDx Marketing Graphic Designer

TEDxAASTMT - 2018 to Present

IVAYB Volunteer Experience

Alexandria University - 2016-2017

My process and

HOW I BUILD BRANDS

Process 1 / 4

Strategy & Discovery

I start with a deep dive into your goals, audience, and market. Through research and analysis, I uncover your brand’s unique edge, define clear positioning, and map out growth opportunities — laying the strategic foundation for every decision.

Process 2 / 4

Concept Development

From those insights, I craft creative concepts that bring your strategy to life. This includes building messaging frameworks, setting a clear visual direction, and shaping design systems that authentically reflect your brand’s voice and connect with your audience.

Process 3 / 4

Design & Execution

Next, I translate strategy into tangible assets. From logo creation to full brand guidelines, every detail is designed with precision to ensure consistency, strengthen recognition, and drive measurable business results across all touchpoints.

Process 4 / 4

Launch & Optimization

Finally, I manage the launch and continuous optimization. I roll out your brand across channels, monitor performance, and refine based on feedback and data — ensuring long-term impact, strong engagement, and sustainable growth.

Mohtady is one of the most talented designers I've had the pleasure of working with since we started at Metas in 2020. His creativity and attention to detail bring every project to life, and his designs always exceed expectations. Beyond his talent, he's a great friend and someone who makes every collaboration enjoyable.

Omar Elshobaky

Creative Content Manager

As a project manager, he gave me full trust from day one to do things the way I saw fit. His patience and mentorship were truly remarkable and helped me sustain my career as a game developer. I truly recommend Mohtady since he shows capability not just in handling clients and closing deals, but also in managing employees.

Mostafa Zewail

Game Developer

I can't recommend him highly enough. His extensive knowledge and toolkit is impressive, making complex projects run smoothly and efficiently. His sense of humor and helpful nature made him an invaluable mentor. He always took the time to assist and guide me, ensuring everybody's success.

Habiba Harby

Business Development Manager

Loved by teams around the world

What I can help

with your brand

01.

Brand Strategy & Identity

Craft compelling brand positioning and visual identities that resonate with your audience. From strategy development to complete brand guidelines, I help businesses stand out in competitive markets.

02.

Product Design & MVPs

Transform ideas into user-centered products. I design interactive experiences, develop MVP prototypes, and create design systems that drive engagement and business growth.

03.

Digital Growth Strategy

Boost your digital presence with data-driven strategies. From SEO optimization to content strategy, I help brands achieve measurable growth and improved market positioning.

04.

Creative Direction & Consulting

Provide strategic creative guidance for established brands and startups. I offer consulting on design decisions, brand evolution, and creative team leadership to ensure consistent brand excellence.